Director of Sales

Santa Rosa, California | Full-Time Permanent | $200,000.00 - $265,000.00

May 29, 2024   |   Job ID: 2182761

Job Summary

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Director of Sales

Growing company, committed to excellence, with over 200 employees serving 14 unique markets throughout Washington, Oregon, California, Utah, and Arizona is adding to their team!

Compensation: $200,000 -265,000 DOE

Location: Hybrid – Ideal candidate will be within one hour of Sonoma County Airport. Travel as required in western states via company aircraft as needed.


The Director of Sales is a key member of executive team and is responsible for the overall strategy and leadership of sales operations selling to residential, commercial and industrial customers.  In collaboration with other executive team members, the DOS identifies key market opportunities and develops and executes growth plans to capitalize on those opportunities. The DOS is responsible for hiring, training, managing, and guiding sales staff in the successful achievement of growth targets. In addition, the DOS provides support to inside salespeople (RSAs) and division managers. This position also collaborates with the Director of Marketing to create successful marketing campaigns and events. Occasional marketing and trade show setup and onsite support will also be required. Must demonstrate a high degree of accountability, integrity, possess superior interpersonal and customer service skills, and be adept at building strong relationships with staff at all levels of the organization and with external stakeholders.


1.      Strategy

Stay abreast of market conditions, competition, and the regulatory environment, and understand how those elements will affect company

In collaboration with the executive team and other key stakeholders, identify opportunities for Core, Autogas, and Power.

Develop strategies and actionable tactical plans to capitalize on market opportunities. 

 2.      Goal Setting and Execution

Participate with executive team members, sales staff, and divisional staff in determining strategy-based sales goals and targets for all divisions, including Power.

Develop methods to gauge performance and take appropriate corrective action to ensure goals are met.

3.      Sales Management

 Create and maintain a positive customer experience with company.

 Recruit and retain sales staff and provide training for new staff and refresher training for existing staff as required.

 Supervise sales staff and strive to maintain their focus on identifying, approaching, obtaining, and retaining new customers.

Ensure sales processes are followed and proper sales tools are utilized uniformly across the company with respect to systems, forms, and agreements.

Oversee the salesperson commission program by reviewing reports, researching, and resolving disputed or missing items on a monthly basis.

Work with VP and Director of Operations to address any operational constraints that may hinder growth.

Work directly with all division managers and RSAs to ensure they are abreast of the latest market conditions, company products and services, or company campaigns.  Conduct refresher training as required.

Assist with administration of the RSA Sales Commission program.

Support account management.

 Work with the Director of Marketing to develop and execute marketing activities, designed to build awareness, interest, and demand for our products and services.

 Monitor public bid platforms for contract opportunities throughout service area. Work with stakeholders, which may include VP, CFO, In-house Counsel and salesperson to write bid response and ensure RFP guidelines are followed.

 Work with the finance team to manage Special Pricing Agreements. Review new SPAs for accuracy and conduct quarterly contract price review. Meet quarterly with each Division Manager and salesperson to review each SPA that due for renewal.


Minimum of 5 years sales management experience

Excellent verbal and written communication skills.

Excellent project management capability.

Adept at using Microsoft Office and other software systems.



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About Us

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If You’re Looking For A New Opportunity, The Recruiting And Staffing Experts At Nelson Connects Can Help. We Work With Companies Of All Types And Sizes Across All Industries. We Help People Like You Find Exciting Roles With Employers Ranging From Fortune 100, Government, And Nonprofit Organizations To Local Businesses, Industry Leaders, And The Most Agile Start-Ups. The Candidates We Work With Appreciate Our Responsive Approach, Genuine Relationships, And Exceptional Service. With A Commitment To Transparency, Authenticity, And Credibility, We Look Forward To Our Jobs Every Day, And We’re Excited To Help You Find The Job You’ve Been Looking For.

Pay Transparency: Nelson Connects Provides Pay Transparency By Placing Salary Ranges In All Job Postings In Accordance With State And Local Regulations. We Are Committed To Communicating Pay Clearly Throughout The Employment Process.

California Fair Chance Act And Beyond: Qualified Applicants With Criminal Histories Will Be Considered For Employment In Accordance With Applicable Regulations. We Will Consider Qualified Applicants For Employment, Including Those With Criminal Histories, In A Manner Consistent With The Requirements Of Applicable State And Local Laws, Including The City Of Los Angeles’ Fair Chance Initiative For Hiring Ordinance, San Francisco Fair Chance Ordinance, And CA Fair Chance Act.

Temporary Associate Benefits Offered: Weekly Benefits Offered Include Medical, Dental, Vision, HSA, EAP, Life/AD&D, STD, Commuter FSA, + State Mandated Benefits.

EEO Statement: Nelson Connects is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other classification protected by law.

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